Director of Technical SEO for ethical jewelry leader

Company: Palermo Advisors
Location: San Francisco
Posted on: November 1, 2024

Job Description:

The Company:Our customer is the global leader in ethically sourced fine jewelry. They pioneered a new standard with Beyond Conflict Free Diamonds that surpasses the Kimberley Process to provide their customers with truly ethical, sustainable, and stunning diamonds.The role:As the Director of Technical SEO, you will own and oversee all in-house SEO performance. You will be responsible for the planning, optimization, and reporting all SEO initiatives to accelerate monthly run-rate traffic and lead growth goals. You'll work closely with internal and external partners to implement best practices and strategic recommendations. As a strategic senior leader within the Digital team, you will serve as the subject-matter-expert in SEO, directly presenting strategies, optimization efforts, results and business impacts to the C-Suite.What You Will Do:

• Serve as an SEO subject matter expert across the company, leading the performance and growth of the SEO channel.
• Lead the partnership and monitor effectiveness of the external SEO agency, ensuring adherence and alignment toward key company goals and timelines, and implement strategic adjustments as necessary.
• Partner with internal Product, Technology, Merchandising and Content teams on technical SEO plan development, prioritization and lead processes ensuring SEO best practices are followed.
• Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results.
• Lead external SEO agency to measure and track site ranking factors, keywords, internal and external links, and site content.
• Utilize data visualization tool (Domo) to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal setting.
• Partner with Paid Media/SEM team to align paid and organic strategies.
• Oversee and manage all link development processes and campaigns; manage external agency partners to improve ranking and traffic, and drive customer acquisition and revenue, both on-site and off-site.
• Lead external SEO agency to scope and write development requirements for new website features; attend sprint planning meetings.
• Lead external SEO agency to research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies.
• Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search.
• Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets.
• Utilize a test & learn mentality to drive continuously improved performance.
• Audit and monitor website performance, ensuring a seamless cross-device experience.Requirements:
• 6-8+ years of SEO experience, either in-house or at an agency, eCommerce experience required.
• Excellent understanding of technical SEO requirements.
• Excellent understanding of web analytics (GA4).
• Robust understanding of enterprise reporting tools (e.g. Domo).
• Robust understanding of E-commerce processes (product setup, inventory management, etc.).
• Deep understanding of search engine ranking criteria, including local ranking factors.
• Experience working SEO tools - Ahrefs, Screaming Frog, Brightedge, Botify etc.
• Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites.
• Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus).
• Ability to work with various types of data to develop and analyze trends and insights.
• Experience leading external agencies to achieve / exceed business goals.
• Excellent written and oral communication skills, with the ability to present creative ideas and information clearly to executive leadership and cross functional partners.
• High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint).
• Experience working in a fast-paced entrepreneurial and evolving high-growth business a plus.
• Highly organized, accountable, and attentive to details.
• Understanding and acceptance of diversity, inclusion and belonging principles and best practices.What They Offer:They are passionate about the employee experience. That's why they offer an excellent training program and endless opportunities for career growth! In addition, they offer competitive compensation and a robust benefits package, including:
• Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
• 401k match. They know that saving for the future is important. That's why they offer a generous 401k match.
• Open PTO Policy. They know it's important to recharge and relax.
• Disability and Life insurance. 100% employer-paid.
• Pre-Tax Commuter Benefits.
• Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
• Employee Discounts. You'll receive a generous discount on their jewelry.
• Wellness Benefits. They offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.
• Giving Back and Volunteer Opportunities. In addition to their giving back programs, their teams support local initiatives and spend time together by volunteering.This position is only available to US residents. It is a remote work opportunity.
  #J-18808-Ljbffr

Keywords: Palermo Advisors, Sacramento , Director of Technical SEO for ethical jewelry leader, Hospitality & Tourism , San Francisco, California