Social Media Marketing Manager

Company: Amber Technologies, Inc.
Location: San Francisco
Posted on: November 4, 2024

Job Description:

Job Description:
Amber is seeking a highly skilled and creative Digital Marketing Manager to lead our social media strategy and organic growth efforts, with a focus on the electric vehicle (EV) industry. This role will be responsible for developing innovative campaigns, creating engaging authentic content, and ensuring consistent brand presence across all social platforms.
A passion for electric vehicles and EV warranties that extend vehicle life and sustainability are essential. The ideal candidate will oversee the entire content lifecycle-ideation, production, editing, and publishing-while driving organic growth and engaging with the EV community.
Responsibilities:

• Social Media Strategy & Management
  

• 
  
• Develop and execute a comprehensive social media strategy focused on the evolving needs for EV warranties that enhance performance, longevity, and sustainability.
  
• Align strategies with business objectives, including warranty services, product launches, and customer education.
  
• Stay informed about industry developments in EV technology, extended warranties, and customer needs to maintain a competitive edge.
  
  
  
• Organic Growth & Engagement
  
  • 
    
  • Identify opportunities for organic growth by engaging in conversations around EV maintenance, warranties, and long-term ownership benefits.
    
  • Collaborate with influencers, customers, and industry experts to build relationships and promote brand advocacy.
    
  • Implement social listening strategies to monitor customer sentiment regarding warranty services and emerging industry trends.
    
    
    
  • Content Creation & Production
    
    • 
      
    • Lead content ideation, planning, and execution focused on warranty education, EV sustainability, and product value.
      
    • Work with internal teams (e.g., product, engineering, and customer service) to highlight how warranties extend vehicle life and improve customer experience.
      
    • Develop a consistent voice and visual style across channels that reflects the brand's commitment to longevity, sustainability, and customer care.
      
      
      
    • Content Production & Editing
      
      • 
        
      • Create, edit, and optimize content such as videos, infographics, photos, and reels to showcase the benefits of extended EV warranties and maintenance tips.
        
      • Manage production schedules to ensure timely release of campaigns, product announcements, and educational content.
        
      • Utilize tools like Adobe Creative Suite, Canva, or native social media editors to deliver engaging and professional content.
        
        
        
      • Posting & Analytics
        
        • 
          
        • Schedule and post content across all platforms, maintaining an optimized calendar for launches and seasonal campaigns.
          
        • Monitor key performance indicators (KPIs) to assess campaign effectiveness using tools like Google Analytics, Meta Business Suite, or Sprout Social.
          
        • Provide regular performance reports, offering actionable insights to refine content strategies.
          
          
          
          Qualifications:
          
          • 
            
          • Experience: 1-3 years in digital marketing, social media management, or a related role.
            
          • Industry Knowledge: Passion for electric vehicles with subject matter expertise in EV warranties, maintenance, and long-term ownership benefits desired.
            
          • Marketing Skills: Experience in brand-building, content marketing, and customer engagement strategies.
            
            Key Skills:
            
            • 
              
            • Strong understanding of social media platforms, algorithms, and best practices.
              
            • Proficiency in storytelling, copywriting, and educational content creation.
              
            • Experience with content editing tools (e.g., Adobe Premiere Pro, Photoshop, Canva).
              
            • Data-driven approach with proficiency in analytics tools (e.g., Google Analytics).
              
            • Strong organizational skills with the ability to manage multiple projects.
              
              Soft Skills:
              
              • 
                
              • Passionate about customer care, sustainability, and EV technology.
                
              • Creative thinker with a focus on solving problems and meeting customer needs.
                
              • Excellent communication and interpersonal skills.
                
                Preferred Qualifications:
                
                • 
                  
                • Experience working with influencer marketing and building partnerships within the EV or tech space.
                  
                • Basic knowledge of SEO, email marketing, and paid social campaigns.
                  
                  #J-18808-Ljbffr

Keywords: Amber Technologies, Inc., Sacramento , Social Media Marketing Manager, Executive , San Francisco, California