Good Molecules Digital Marketing Manager(#726736)

Company: Beautylish, Inc.
Location: San Francisco
Posted on: November 2, 2024

Job Description:

POSITION: GOOD MOLECULES DIGITAL MARKETING MANAGERLOCATION: SAN FRANCISCO, CAJob Responsibilities:

• Strategize and execute all digital marketing initiatives for our brands to accelerate brand growth, acquire new customers, drive sales, and increase engagement with existing customers.
• Conceptualize and oversee social media content strategy across all channels, ensuring alignment with current industry trends and company brand guidelines.
• Design and conduct marketing surveys to analyze and support brand growth, providing data reporting to business partners.
• Maintain a digital marketing metric database to track growth across web, email, SMS, and social media metrics, providing weekly reporting and analysis.
• Own, update, and maintain digital marketing calendar across all channels and manage an $8m annual digital marketing budget.
• Manage paid advertisements on Instagram, TikTok, Facebook, and Pinterest, establishing target audiences and supervising creative content production.
• Optimize website content to align with marketing strategy, create quarterly SEO goals, and monitor page indexing and traffic growth using Google Analytics.
• Plan annual sale events including marketing tactics, calendar, and revenue goals, leading post-event reporting and analysis.
• Source and establish social media partnerships, negotiating contracts and rates with influencers and creators.
• Manage social media partnerships and campaign execution, ensuring contractual obligations are fulfilled.
• Manage Marketing Coordinator and freelance creative team, establishing goals and providing feedback.
• Interview, negotiate, and manage third-party platforms, overseeing vendor performance and reporting to the CEO and Marketing Analyst.REQUIREMENTS:Position requires a Master's Degree or foreign equivalent in Business Analytics, Marketing, Business Administration, or a related field.Please reference Job Number 726736 when sending resumes. Please mail resumes to: HR, Beautylish, Inc., 230 California Street, Suite 405, San Francisco, CA 94111.
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