Head of Growth Marketing & Analytics

Company: Citizen Health
Location: San Mateo
Posted on: November 1, 2024

Job Description:

About Us:
At Citizen Health, we have a singular mission: to improve the lives of the 350 million+ people suffering from rare and complex conditions. We empower patients with seamless access and control over their health data that they can share across our multi-sided platform with caregivers, providers and researchers to illuminate better treatment and support options, while bringing therapies to patients faster. We support tens of thousands of patients, work with a rapidly growing network of patient advocacy organizations, and innovate with leading biopharma organizations to accelerate therapies, always ensuring patients remain at the center.
We are a mission driven startup team of builders, advocates, family caregivers and researchers who have had first-hand experience across the spectrum of rare and complex diseases. Led by a seasoned founding team with a history of successful exits in healthcare and consumer startups, and supported by top-tier investors, we are a close-knit, mission-driven group seeking exceptional talents to join us.
We are a hybrid team based out of the San Francisco Bay Area.
About You:
You love building with great builders. As a fast paced technology startup, we are constantly testing, iterating and improving our product at a high velocity. You will help us find the customers that will give us early feedback to shape our product directly, and will work with us to develop and advance products based on continuous learning and improvement. You are incredibly analytical and have strong product intuition based on deep customer empathy. You are an expert at identifying the channels where our prospective customers spend their time both online and offline. You have the finesse to then engage these customers where they are. You are obsessed with metrics and are willing to roll up your sleeves with data - you are a true data scientist at heart. You are a full stack startup athlete that likes to move fast and is passionate about innovation. You are a great fit if you are one of those deeply curious people who likes to test and build new things and is continuously asking 'what if' - What if this existed? What if I tried this?
Responsibilities:

• Develop and execute strategies using your track record of going zero to one and launching successful new products where your efforts directly resulted in the first 10, 50, 1000 customers.
• Constantly generate experimental ideas to push the boundaries of conventional marketing. Identify new channels, creatively engage with those channels, and use data to drive strategy and positioning.
• Build and scale infrastructure for growth levers, including viral loops, SEO/SEM, email, social media, and display advertising campaigns.
• Own and optimize growth channels, measuring their success and impact.
• Leverage data science to build advanced data analyses, obsessively analyze metrics, and inform product development and growth strategies.
• Implement and manage acquisition strategies with Google, Facebook, TikTok, Reddit, and LinkedIn, as well as newly developed channels you identify.
• Continuously explore new ideas across various industries and technologies.
• Be a world-class communicator, articulating how data decisions drive growth strategy.
  Qualifications:
  
  • 7+ years experience in performance marketing, and ideally in a zero to one early stage startup environment. Product led growth experience is a huge bonus.
  • Must be scrappy and self-starting, always having ideas for experiments that push the limits on how things have been done in the past.
  • Track record of using experimentation and the scientific method to improve and optimize the full customer journey.
  • Ability to implement and scale growth infrastructure across the entire customer journey.
  • Hands-on experience with the marketing tech stack, including web analytics, SEO and SEM tools, marketing automation and CRM, email marketing, data visualization, and reporting.
  • Advanced analytical skills and are masterful at drawing insights from data visualization tools like Data Studio, Looker, Corral Data, and/or manual querying, sorting, and visualizing data to improve growth.
  • Experience building and scaling paid media channels from scratch for startups.
  • Proven track record of delivering traffic/leads within the rare and complex disease space and contributing quantifiable results from growth programs.
  • Highly curious, continuously exploring new ideas across a variety of industries, technologies, etc.
  • Bonus points if you have experience that spans B2C and B2B.
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