Senior Vice President, Influencer Marketing

Company: Highwire Public Relations
Location: San Francisco
Posted on: October 31, 2024

Job Description:

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone-regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities-can feel safe, celebrated and worthy.We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce DistinctionWe're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Michigan, Missouri, New Jersey,New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.The Senior Vice President of Influencer Marketing will develop and lead the agency's influencer marketing practice while integrating with digital marketing and strategic communications programs to drive impact for our clients. You will be responsible for growing Highwire's influencer marketing capabilities, cultivating relationships with key influencers, and leveraging key platforms to amplify campaign results. This role will focus on driving measurable business outcomes through influencer and social media integration, leading business growth by nurturing client relationships and expanding service offerings. You will also mentor a team of influencer and social media professionals, fostering creativity and excellence in execution.Key Responsibilities

• Strategic Leadership & Innovation:
• Develop and execute a comprehensive influencer marketing and social media strategy that aligns with clients' broader communications and business goals.
• Stay at the forefront of influencer marketing and social media trends, platforms, and tools, ensuring Highwire remains an industry leader in both spaces.
• Innovate Highwire's approach by integrating influencer marketing with social media, maximizing engagement and impact.
• Recommend influencer marketing platforms for internal adoption and ongoing partnerships.
• Demonstrate an evidence-based opinion on the future of influencer marketing, campaign integration, and brand / executive collaborations.
• Represent the agency through thought leadership, speaking engagements and attendance at relevant industry events.
• Collaborate with cross-functional teams to integrate influencer marketing programs into broader PR and digital campaigns.
  • Influencer Strategy:
  • Lead influencer marketing strategy and execution for key accounts, ensuring programs align with client objectives to maximize results.
  • Develop innovative campaigns that leverage influencers, generating organic buzz and increasing engagement across multiple platforms.
  • Identify opportunities to expand social media and influencer marketing services with existing clients by introducing new tactics, platforms, and creative approaches.
  • Drive content creation strategies that resonate with target audiences, working closely with influencers and internal creative teams to produce compelling, shareable content.
    • Business Growth & Client Leadership:
    • Lead influencer marketing engagements for key accounts, ensuring impactful programs exceed client expectations.
    • Develop and nurture relationships with influencers and social media leaders in key industries, including technology, consumer, and B2B sectors.
    • Drive organic growth by identifying opportunities to incorporate influencer marketing into existing client strategies.
    • Lead new business pitches, developing and presenting innovative strategies that integrate influencer marketing for maximum impact.
    • Build strong senior-level client relationships, providing strategic counsel on influencer partnerships and campaign execution.
      • Team Leadership & Development:
      • Mentor andlead a team of influencer marketing strategists, fostering a collaborative culture that drives creativity, innovation, and high-quality execution.
      • Provide coaching and development opportunities to ensure the team remains on the cutting edge of influencer marketing trends.
      • Encourage experimentation with new platforms, tools, and creative strategies to expand Highwire's capabilities in influencer marketing.
      • Collaborate with PR, creative, and content teams to ensure seamless integration of influencer strategies into client campaigns.
        • Client Success & Operational Excellence:
        • Ensure influencer marketing programs are executed with precision, driving measurable, data-driven results for clients.
        • Implement best practices for influencer engagement, content creation, and campaign measurement.
        • Establish and track KPIs to ensure client satisfaction, operational efficiency, and consistent growth across influencer programs.
        • Manage budgets and resources effectively to optimize performance and deliver on client objectives.Qualifications
          • 12+ years of experience in influencer marketing, social media strategy, digital marketing, or communications, with a proven track record in a leadership role.
          • Expertise in identifying, engaging, and managing relationships with influencers across multiple platforms, along with deep knowledge of social media strategy and execution.
          • Demonstrated experience leading and growing influencer marketing and social media programs within an agency environment.
          • Knowledge and experience developing influencer marketing programs in highly regulated industries is a plus.
          • Strong client-facing skills, with experience building, retaining, and growing senior-level client relationships.
          • Proven ability to develop and execute data-driven influencer and social media strategies that generate measurable business outcomes.
          • Experience mentoring and leading teams, fostering a culture of creativity and innovation.
          • Strong understanding of content creation, influencer partnerships, and social media platforms.
          • Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels.
          • Ability to manage multiple projects and priorities in a fast-paced environment, delivering high-quality results.
          • Experience identifying, vetting and managing vendor relationships for role-specific tools such as influencer identification, relationship management or attribution measurement platforms.Highwire Perks
            • Competitive salary
            • Merit-based bonuses and promotions
            • Hybrid work model to suit your schedule and lifestyle
            • Excellent vacation policy including extended break for summer and winter holiday
            • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
            • 401K Match
            • Medical and dental benefits/ FSA
            • Paid Parental Leave
            • Commuter Benefit
            • Home office equipment stipend
            • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
            • Cell phone reimbursement
            • Wellness benefit
            • Donation Match
            • Full-time writing Coach
            • Mentorship
            • Monthly recognition programs
            • Employee referral bonus
            • New business referral bonus
            • Quarterly Highwire fun events - Thanksgiving is our favorite holiday
            • Dog friendly work environment
            • Extremely supportive, nurturing environment with many opportunities for learning and growth$175,000 - $249,000 a yearSalary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities. If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you. Apply now and let's explore the possibilities together! Job AlertIf you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission . Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to so that we can review and flag the fraudulent domain and user IDs for removal.
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Keywords: Highwire Public Relations, Sacramento , Senior Vice President, Influencer Marketing, Advertising , San Francisco, California