Principal Product Marketing Manager
Company: Hewlett Packard Enterprise
Location: Palo Alto
Posted on: October 26, 2024
Job Description:
Principal Product Marketing ManagerLocations: Spring, Texas,
United States of America; Barcelona, Barcelona, Spain; Palo Alto,
California, United States of AmericaTime Type: Full timePosted: 3
Days AgoJob Requisition ID: 3137281Description -At HP, we are
enabling a new kind of relationship between employers and their
employees - one that harnesses the power of AI to drive
productivity and business growth while creating experiences that
allow people to thrive in life and work. Our Digital Services team
is building enterprise software solutions to help CIOs and IT
managers realize this.The new Principal Product Marketing Manager
on the Digital Services team will develop the value proposition,
positioning, narrative, messaging, and core content for our HP
Workforce Experience Platform
(https://www.hp.com/workforceexperience). We are excited to bring
in a leader with proven SaaS product marketing experience to
transform the way we market this offering and connect with CIOs and
IT managers.To succeed, you must effectively collaborate with the
business unit, regional marketing leaders, insights, Marcom, and
Public Relations to deliver the vision. You are a strong people
leader, visionary, innovative thinker, and influencer who can
stitch product, sales, and marketing needs and constraints to
deliver on-target narratives that help exceed company goals. You
have a mix of technical savvy with strong storytelling to bring to
life state-of-the-art technology to everyday
customers.Responsibilities:
- Synthesizes insights, competitive intelligence, product usage,
and consolidated VOC reports on HP software solutions.
- Defines the customer problem and works cross-functionally to
ensure product-customer fit.
- Simplifies persona development and develops buyer graphs to
inform marketing content, media, and GTM strategy.
- Sets vision for product naming and branding architecture.
- Delivers portfolio and product value proposition and user
selling proposition.
- Delivers launch core content, PR briefing docs, and product
messaging.
- Provides marketing/brand guidance to global and local Marcom to
drive win rates for products and services.Qualifications:
- 8+ years of experience in Product Marketing and Brand
Marketing.
- 5+ years of SaaS marketing/product marketing experience.
- Experience in the digital employee experience (DEX) industry is
preferred.
- Proven ability to articulate and communicate vision and
narratives.
- Demonstrated competence in leading and inspiring
cross-functional teams to action.
- Expert in writing product positioning materials and experience
in partnership with marketing and PR on customer messaging.
- Strong business acumen and experience with a deep understanding
of product, sales, and marketing constraints.
- Ability to create and leverage product marketing frameworks to
operationalize and drive consistency of narrative and launch
deliverables.
- Aptitude to synthesize data, insights, and research to develop
business cases to improve customer product fit.
- Able to identify market opportunities and articulate
competitive differentiators.About HP:HP is a technology company
operating in more than 170 countries worldwide. It is united in
creating technology that makes life better for everyone. Our
commitment to diversity, equity, and inclusion is a core part of
our culture. We celebrate the notion that you can belong at HP and
bring your authentic self to work each and every day.Our
compensation reflects the cost of labor across several U.S.
geographic markets, and we pay differently based on those defined
markets. The typical base pay range for this role across the U.S.
is $118,050.00 -- $181,800.00 annually with additional
opportunities for pay in the form of bonus and/or equity. Pay
within this range varies by work location and may also depend on
job-related knowledge, skills, and experience.Equal Opportunity
Employer (EEO):HP, Inc. provides equal employment opportunity to
all employees and prospective employees, without regard to race,
color, religion, sex, national origin, ancestry, citizenship,
sexual orientation, age, disability, or status as a protected
veteran, marital status, familial status, physical or mental
disability, medical condition, pregnancy, genetic predisposition or
carrier status, uniformed service status, political affiliation or
any other characteristic protected by applicable national, federal,
state, and local law(s).
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Keywords: Hewlett Packard Enterprise, Sacramento , Principal Product Marketing Manager, Advertising , Palo Alto, California
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