Senior Manager, Web Marketing

Company: Gong.io
Location: San Francisco
Posted on: October 18, 2024

Job Description:

Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 Revenue Intelligence platform.Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.Gong is seeking a highly skilled and strategic Senior Manager of Web Marketing to own our web strategy and help fuel our next stage of growth. You will be responsible for driving the strategy, execution, and continuous improvement of our website to enhance user experience, increase conversion rates, and support our overall business objectives. This role requires a blend of technical expertise, creative thinking, and a deep understanding of B2B technology markets.This role will work closely with Product Marketing, Growth Marketing, Corporate Communications, Events, and Creative and Brand teams to bring our web experience to life -- as you build, test, and launch new website features and experiments. You'll help us expand our brand to deliver a multi-language web experience, build a fast-paced experimentation roadmap and will be emphatically focused on driving a high-converting digital experience.RESPONSIBILITIES

• Website Strategy & Optimization: Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience that is focused on conversion while articulating Gong's unique brand vision to the market. Continuously optimize the website for user experience, SEO, and conversion rate improvements.
• Content Management: Oversee the creation, curation, and management of web content to ensure it is relevant, up-to-date, and aligned with brand messaging. Collaborate with content creators, designers, and developers to ensure a cohesive and engaging web experience.
• SEO & SEM: Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements; and manage SEM campaigns to drive targeted traffic and achieve demand generation goals.
• Demand generation support: Work with the Product, GTM, Product Marketing, and Growth Marketing teams to ideate, create and implement tests that will improve website conversions. Implement personalization across the web experience to drive more engagement and conversion.
• Analytics & Reporting: Monitor, analyze, and report on web performance using tools such as Google Analytics and others. Provide actionable insights to stakeholders and make data-driven recommendations for improvement.
• User Experience (UX): Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices. Conduct A/B testing and other experiments to continually enhance the user experience.
• International support: Create the strategy for the next phase of our web presence for target international markets.
• Cross-Functional Collaboration: Work closely with other teams, including Product, GTM, and various teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns.
• Technology Management: Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools. Ensure the website is secure, responsive, and optimized for performance across all devices.QUALIFICATIONS
  • 8+ years of overall digital marketing experience.
  • 4+ years of direct website management experience within a software company.
  • Proven track record of driving web strategy and achieving measurable results, including increased traffic, engagement, and conversion rates.
  • Experience working directly with web developers under an agile methodology, managing product, web development, and design priorities.
  • Expertise in SEO, SEM, Google Analytics, CMS platforms, and web development technologies.
  • Strong understanding of UX/UI principles and best practices.
  • Experience working with forecast inputs for website and experimentation results and be accountable for reaching quarterly forecasts.
  • Experience with personalization tools or platforms (Intellimize, Optimizely, VWO, ABTasty, etc.) and strong knowledge of A/B testing frameworks and methodologies.
  • Analytical mindset with a focus on data-driven decision-making. In-depth experience using Google Analytics to find insights and areas of opportunity.
  • Experience managing web-related projects, including redesigns, migrations, and platform integrations.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Creative thinker that is organized, detailed, and extremely collaborative with the ability to work on many projects simultaneously.
  • Bachelor's degree in Marketing, Communications, Web Development, or a related field preferred.
  • Preference to San Francisco Bay Area, but open to other locations.PERKS & BENEFITS
    • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs.
    • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
    • Mental Health benefits with covered therapy and coaching.
    • 401(k) program to help you invest in your future.
    • Education & learning stipend for personal growth and development.
    • Flexible vacation time to promote a healthy work-life blend.
    • Paid parental leave to support you and your family.
    • Company-wide recharge days each quarter.
    • Work from home stipend to help you succeed in a remote environment.The annual salary hiring range for this position is $155,000 - $195,000 USD.Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
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